(Solution Center)? Customer Acquisition

Are your customer acquisition efforts producing the volume and profitability you demand?

In today's ROI-focused environment, it's not enough to acquire more customers. It's critical to acquire those customers who will deliver the most benefit to your bottom line - and to do so in a cost-effective manner.

If you are responsible for acquiring customers for your company, you understand the challenges involved in meeting aggressive growth goals. Perhaps you need to put into action an acquisition plan and are unsure which direct channel to use. Or, perhaps you have a plan in place, but have been disappointed with its results.

In either case, MyBPO can help. We have a proven process that leverages all direct channels to efficiently acquire customers. Our methods are based on years of applying a highly reliable approach. We combine the science of sophisticated testing with the art of knowing what drives consumers to respond to an offer. Our proprietary testing process determines how different combinations of channels, offers, premiums, segments and other factors, including creative execution, can impact the effectiveness and cost of your acquisition efforts. In addition, our modeling, profiling and list selection expertise effectively targets those customers who will yield the highest revenue and the longest life.

All of our processes and strategies are designed to help you achieve your most important objective: new, creditworthy customers who will remain with your product or service long into the future.

Are you leveraging every possible distribution channel to acquire customers?

To maximize ROI, marketers must consider all relevant distribution channels.

Expertise in the execution of a multi-channel approach is very rare. An expert in the creative design process of direct mail is seldom equally adept at driving cost-effective direct response TV programs or at writing an effective outbound telemarketing script. What's more, these traditional direct sales skills are vastly different from those required to successfully draw response and customer commitment on the internet. Navigating through the emerging world of online affiliate networks and search engine optimization is yet another highly specialized field.

At MyBPO, we are multi-channel experts. Our professionals have extensive experience with all key direct sales channels. Our approach is unique exactly because we do not favor one type of media or a single strategy. Rather, we deliver customers, ready to be served by your brand, via telemarketing, direct mail, internet marketing, direct response TV - in short, whichever channel works best for your unique situation. We objectively test each channel to determine what combination will yield the most customers for you, at the lowest possible cost and with the longest life and highest recurring revenue.

By using a cross-channel approach, we can deliver a steady flow of customers to you - customers that you might never have acquired otherwise or would have acquired at an unattractive cost.